Tobago has seen a steady increase in international tourist arrivals during 2024. “That’s a testament to the heightened appeal of Tobago as a must-visit Caribbean destination,” says Dalia Jerry, chairman of the Tobago Tourism Agency Limited (TTAL). “As the island’s charm continues to captivate potential and returning visitors, we anticipate continued growth in 2025.” Many tourists are drawn in by Tobago’s wide sandy beaches and clear turquoise seas that are teeming with marine life and perfect for water sports. “There’s been continued interest in our one-of-a-kind diving and snorkeling experiences through pristine waters and stunning ocean reefs, as well as boat tours to our famed shallow Nylon Pool and bioluminescence tours to see amazing glowing plankton, for example,” Jerry confirms.
Tobago’s inland natural environments are equally dazzling and lend themselves to eco-based adventures. The island offers awe-inspiring mountains, rolling hills, breathtaking waterfalls and an ancient protected rainforest. Home to diverse fauna and flora, these landscapes can be explored through activities such as hiking and cycling, or by participating in popular events like marathons and triathlons. Furthermore, the country boasts one of the world’s highest densities of birds, with around 260 species to be spotted in Tobago. Among the rewarding destinations for bird watchers is tiny forest-covered Little Tobago, also known as Bird of Paradise Island.
TTAL is committed to safeguarding these environments. For example, it has introduced globally recognized eco-certification programs, such as Green Key for hospitality providers and Blue Flag for beaches. Visitors are welcome to join in the island’s sustainability efforts by, for instance, replanting reefs, caring for endangered species in wildlife reserves or protecting the sea turtles that nest on its shores. “In 2020, Tobago was awarded UNESCO Man and the Biosphere designation for biodiversity conservation and sustainable development. We’re serious about being an eco-friendly destination,” Jerry asserts.

A Harvest Festival is hosted by a different community each month. You can just turn up, walk into anybody’s house and they will treat you to food and drink.”
Dalia Jerry, Chairman, Tobago Tourism Agency Limited
As she points out, there is much more to the island than sun, sea, sand and fabulous nature: “We have those things in abundance, but what makes Tobago different is that it’s almost like a one-stop shop for tourists; we offer a lot of authentic experiences that are going to wow you.” The island has a long, rich history that incorporates elements such as colonialism and the slave trade, fascinating physical reminders of which can be discovered. As can the lives and heritage of the diverse indigenous communities on Tobago. One village Jerry recommends to tourists is coastal Castara. “It’s a good place to experience authentic village life. You can go to the beach in the morning and help the fishermen pull in their nets with the day’s catch, for example. Thursday in Castara is bonfire night, with entertainment and cooking on the beach. That’s one of the things you don’t want to miss,” she enthuses.
Another is the weekly Buccoo village Sunday School, a vibrant street party with steel bands and DJs. “Sunday School is alive. It’s such an immersive experience,” she explains. “Buccoo is the location for our goat and crab races that we hold at Easter too. Visitors are fascinated by the fact we race these animals — it’s a really fun activity!” Jerry also highlights the gastronomic excellence that can be found across Tobago, with the island’s cuisine melding flavors from disparate parts of the world and utilizing the bounty of locally grown and harvested ingredients. “Our enticing culinary culture particularly shines through at our Harvest Festivals, our month-long summer Heritage Festival, and our Blue Food festival and Tobago Carnival in October,” she notes. “A Harvest Festival is hosted by a different community each month. You can just turn up, walk into anybody’s house and they will treat you to food and drink they’ve cooked. You’re treated like royalty, even if they’ve never seen you before. It’s a very friendly, welcoming atmosphere, with a lot of laughing.”
The number of U.S. citizens vacationing in Tobago has expanded significantly over the last two years and this upward trend is expected to continue. “Our new world-class airport facility will significantly improve accessibility to the destination while enhancing the travel experience,” she explains, adding that one new flight in the pipeline is a direct connection with Miami that could be operational by the middle of 2025. “If you’re looking for an unspoiled, untouched Caribbean getaway where the undiscovered waits around every corner, be sure to add Tobago to your travel bucket list,” Jerry informs those considering taking advantage of the island’s growing accessibility. “With 101 unforgettable activities, authentic experiences and thrilling adventures that take you beyond the ordinary, there’s no shortage of things to do. Follow Visit Tobago on Facebook, Instagram and TikTok, and visit our website at tobagobeyond.com to plan your trip today!”